Adidas has really hit the ground running with its 3D printed sneaker innovations. Not only was the sportswear company’s collaborative UltraBoost Uncaged Parley sneaker (developed with the help of 3D printing technologies) released last month, but now its one-upped itself with the unveiling of the new 3D Runner, a limited edition pair of 3D printed running shoes. The sleek shoe is now available, and can be purchased (reservations required) for $333. If you do get your name down for a pair, the 3D printed runners can be picked up as of December 15th at designated stores in NYC, London or Tokyo.
The 3D Runner, as it has appropriately been named, is made up of a 3D printed mid-sole and a Primeknit upper. Notably, the shoe was not only 3D printed for the novelty of the technology, but offers a number of exciting features. For instance, it’s 3D web structure has been engineered for optimal performance, with denser areas in high force and impact zones, and lighter, less dense sections where less support may be needed.
The innovative shoe also features a 3D printed heel counter, which according to Adidas “is integrated into the midsole and avoids the typical process of gluing or stitching.” This feature allows for improved elasticity, compliancy, and support. As mentioned, the shoe's upper was made using Adidas’ Primeknit technology, which the company has increasingly adopted for its sneaker styles.
“This is just the beginning,” said Mikal Peveto, senior director of Adidas’ Future team. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.”
Again, this is not the first time Adidas has made headlines for its 3D printed footwear. In addition to its Parley collaboration to turn ocean waste into wearable sneakers, the German company also got our attention during the 2016 Olympic Games in Rio for gifting winning Adidas athletes with pairs of its 3D printed “Triple Black” Futurecraft running shoe. Fittingly, depending on who received the 3D printed shoes, they featured either gold, silver, or bronze colored laces.
Now, however, it is not only Olympic athletes who can don a pair of Adidas 3D printed shoes, though it might not be much easier to snag a pair. Adidas hasn’t specified exactly how limited edition its 3D Runner shoes are, but we can imagine competition to reserve a pair will be fierce. If you want to reserve a pair, you can do so through the Adidas Confirmed app.
